There are number of theories about communication process but according to our need in this research we have described few which are given as follows. Laswell presented his theory of communication in 1948. It focussed on the idea of mass media and its efficiency rather than the information, thought and meaning presented in message. According to this theory one has to be able to quantify and observe the alteration on receiver’s side, which interchange it into understandable element in the process of communication. The understandable constituent is called an effect.
It is basically worried about the effectiveness of communication and this is very essential in every part of life (Wood, 2004, 56). Employee satisfaction and functional operation satisfaction can be achieved through effective communication. Shannon’s and Weaver’s presented their theory in 1949 name as ‘Mathematical theory of communication’. According to this theory there is a possibility of sending large information through an identified channel and determines the capacity of every channel through which information can be forwarded.
(Wood, 2004, 20) Laswell divided the communication issues into five main questions and Shannon donates to be model with the concept of coding and decoding. Interpreting imagination into words is called coding. Determining characters into ideas and imagination is called decoding. Coding and decoding is constant process when people are in contact and talk to each other. After decoding any new information and ideas receiver will try to translate it into new knowledge form. (Encyclopaedia Britannica Online, 2007)
Communication in an organisation: For many years companies and their mangers have concentrated towards the service standards for customer and for the better facilities for customers. Thus it was the supreme priority of companies to provide such excellent services and meet the higher standards of customer care. For this purpose the companies focussed on effective communication with their customer. But during the recent years companies have started to give same importance to their employees to improve their efficiency.
Multi-national companies have begun to understand that they should treat their employees in same manner because they are keys in the success of any company. Internal communication between employees and higher management is no longer a soft function but it has become an essential part of organisation to raise its performance. (Argeni, 2007, 137) Internal communication has become a fine tool for creating a good image of company’s policy and strategies in the mind of employees.
At the same time this communication process helps the organisation to transfer its best knowledge to its workers which is very vital in raising its performance standard. (Dolphin, 2005, 171) Internal communication may be defined as transferring of information between individual and number people in the form of groups at different levels, area of specialization and differing values of workers. These transactions are effects the designing of policies and day-to-day activities in the organisations. (Dolphin, 2005, 173)
Effective communication system needs only three essential things which help to create this system. First point is that the informative messages must spread in the company in order to get everyone know about it. Such message consists of information like new appointments, changes in organisation and big sales. There should be database system in the company from which any information required can be gathered by the person who requires it. This type of information is well-organised and person needing it can take action by having well-organised knowledge.
Examples of such information are client registers, instance telephone books and personal benefits information. The third basic thing which person needs to know is that from where he can find proper information that is vital for him. This can be informed and reminded by sending informative emails and organising group meetings in the company (Aberg, 2000, 182). The most significant reasons of the deficit in internal communication in the company’s are verbal communication channels: management, superiors and meetings (Robertson and Gray, 2005, 26).