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Continue writing your coursework on the next page. Alternatively, if you have already written your coursework in another document, copy and paste the content of your coursework from your document within this file. Marks & Spencer (M&S) are one of many largest British retailers, with 760 stores in 38 different countries. M&S has 520 stores in the UK alone, and is a major clothing merchant in the country; in addition M&S is a multi-billion pound food merchant. (; Marks and Spencer- wikipedia, the free encyclopedia, 2007)
Strengths and Weaknesses Strong market position The market position of M&S is strong especially in the UK as it is titled one of the biggest retailers. The market share of M&S increased in volume and value, in all its categories during financial year of 2007. The graph shows M&S market share rose by 0. 7% from 2006 to 2007 (Fig 1)M&S is a well established brand in the UK and international markets. It has not failed to provide high quality products at reasonable prices in addition to its private brands such as Per Una, Autograph, and Body.
In 2007 M&S began to use popular personalities such as Mylene klass, Bryan Adams, to add to its brand image. In 2004 the new promotional brand “Your M&S”, is not used for front of stores logo however, it is a fixed-term marketing which has become the M&S’s core brand in its TV advertising, e-commerce and in-store promotions. TV advertising campaigns for M;S food range have the tagline “This is not just food, this is M&S food” and feature slow motion, close-up footage of various food products, described in a sexy voice, In addition fashion icon, Twiggy, modelled the bohemian style.
(Stuart, 2007) Although M;S has branched into new products and services, Fig 3 shows that the food area takes up 46% of their main business areas, followed by the clothing are which stands at 42%. M;S concentrates on Food and Clothing business areas of the business. Simply Food have 187stores retailing mainly food with a small variety of general merchandise. M;S have a strategy to increase the quantity of stores to a total of 400. Lately, several big Simply Foods stores have launched, offering a more widespread food range than the usual Simply Food stores. (Stuart, 2007) Home Stores
In 2008, M;S hope to turn the large Your M;S Home store in Tunbridge, Kent into a complete homeware store with a white goods range, including a house a cafi?? and technology section. M;S launched a cafi?? called Cafi?? Revive, then later changed its name to M;S Cafi?? initiated in a shopping centre, which competitors such as Starbucks. in just over fifty stores in the UK M;S are testing a home delivery service in which will be assisted by a member of staff who’ll take orders for them and arrange for it to delivered to their homes, however M&S are not certain of this idea just yet.
M&S are also planning to open a technology store, no facts have been specified. Competitors As M&S begin to expand their product or service range they begin to attract competitors from other markets such as in the Groceries market their competitors are ASDA Group Ltd, J Sainsbury, and Tesco. In comparison to the clothing market they have more competitors such as French connection Group, Gap Inc, H&M (Hennes & Mauritz), and lastly the homeware competitors are such as Next, Debenhams, and Selfridges. (Stuart, 2007)